EKONOMISTI
The international scientific and analytical, reviewed, printing and electronic journal of Paata Gugushvili Institute of Economics of Ivane Javakhishvili Tbilisi State University |
|
|
Journal number 2 ∘
Ineza Vatsadze ∘
Current State and Challenges of Tourism Business Development in Racha Extensive Summary Rural tourism business is recognized as a dynamic and promising direction of the tourism industry, with ability to solve socio-economic problems of the individual, village, region and country. Rural tourism business, as a source of job creation, has gained great importance for today when the government has chosen the innovation strategy of economic policy- inclusive development, which means enabling more people to contribute to and benefit from economic activities. Rural tourism development is of particular importance for the development of an economically distressed region such as Racha. For strategic planning of tourism development in Racha it is necessary to assess the current situation, which is the main purpose of this article and to this end the following tasks are set:
In order to study the current state of rural tourism development, information was obtained from the interviews with real manufacturers of tourist products and municipal tourist centers in the Municipalities of Racha. Conclusions drawn from the studies have been identified as challenges in the Municipalities of Racha:
the development of rural tourism. This hinders tourism activity throughout the year. Overcoming these challenges will help the development of rural tourism business in Racha. Keywords: rural tourism business, rural tourism product, real producer, guesthouse |